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Claire Smith is a copywriter based in Washington, D.C. who’s all about finding words that work.

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Claire Smith Copywriter

May 12
May 12 Mother's Day Messages from our Moms

Claire Smith

Composed quotes from some of Total Wine & More’s moms for a mother’s day themed email

Jan 29
Jan 29 Big Game Email

Claire Smith

Wrote Super Bowl themed copy for an email about pairing wine and common game-day snacks.

Sep 6
Sep 6 2018 Top 20 Wines Campaign

Claire Smith

Wrote descriptions for each wine in Total Wine & More's Top 20 Wines campaign.

Aug 29
Aug 29 Labor Day Campaign (Total Wine & More)

Claire Smith

2018 Labor Day Ad campaign featuring quotes from employees to feature specific products and fit the Labor Day theme.

Jul 29
Jul 29 Father's Day Ad Campaign Copy (Total Wine & More)

Claire Smith

2018 Father’s Day Ad Campaign for Total Wine & More. Copy adjusted to fit print, web and email.

May 31
May 31 Award-winning Gifts Copy (Total Wine & More)

Claire Smith

Bottle descriptions for a high-end whiskey web campaign.

May 30
May 30 Memorial Day Print Campaign Copy (Total Wine & More)

Claire Smith

Memorial Day campaign designed to drive sales of canned products and mini bottles.

About me

Hey there! I’m Claire: avid reader, pretty good first baseman, and 100% the person who will ask to pet your dog in the park. I’m a copywriter based in the Washington, D.C. area, and I’m all about finding words that work. In an average week, I write about 8,000 of them. That’s roughly one “War and Peace” a year. And that’s just the ones my computer will count for me—my Moleskine does not yet have this feature. Some of those words end up on NPR. Some are billboards by the highway. A few thousand are tucked away in short stories and a desk-drawer draft of a novel. I’m the buddy you can always bounce ideas off of and I live for a good brainstorming session. My glove is always up and ready for an out-of-left-field solution and, somehow, I always have a pen. 

 

 

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