Claire Smith is a copywriter based in Washington, D.C. who’s all about finding words that work.

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Videos for Whipshots by Cardi B on Gopuff

Videos for Whipshots by Cardi B on Gopuff

Raised awareness of Gopuff by promoting Cardi B’s Whipshots, a vodka-infused whipped cream. The challenge was to use existing footage of Cardi B from Gopuff’s Quartertime shoot to create eye-catching evergreen ads for social media. We came up with the idea for Cardi to have a conversation with a Siri-like robot voice.

Gopuff Email Testing

Gopuff Email Testing